Chapter 8 in Entrepreneurial Journalism: Marketing

In Chapter 8 of Entrepreneurial Journalism, Briggs talks about how to market your product and draw in an audience. This is something that worries me with my project because of all competition I would have. This is something that the three people I talked to about my site talked to me about and they all said how hard it would be to make my site stand out. I feel like most people go to sites with big names, such as Cosmo or Glamour, and that less would be likely to visit an unknown site made by a college student. At the same time though, I could always use that to my advantage. It would be a site for college students by a college students. Most of those articles on other sites are written by people in their thirties, or possibly older. I think my age will make me more relatable and it could be used as a good marketing tool to draw in readers. At the same time though, it would still be difficult to find an initial audience and build up a good reputation. Maybe other people in class will have good ideas for how to market and grow a product (especially with so many competitors) and hopefully it's something we can talk about in class. Reading Briggs's book is a good start, but I think having a conversation will bring forth more ideas.