NowThis News

Scrolling through my twitter feed today, I stumbled upon a link to a news site that I had never heard of before: NowThis News. The site posts videos of news reports and has little blurbs written alongside them. The thing that I find most interesting about this site is their use of social media. They are currently doing a series where they interviewed Newark mayor Cory Booker using Instagram. Every night for a week or so they will publishing a new video clip to their website and Instagram account. I think this is a really interesting and innovative idea because so many people are using social media and it is something that they understand and enjoy using. Reaching out to readers (or viewers in this case) through a platform that they use on a daily basis is a great idea. Also, doing it in series of short, 15 second clips that highlight the most important parts of the interview is a great idea because it keeps the readers coming back for more each night. I found this to be a great example of entrepreneurism because it's a new idea and it is a great way to connect with readers. It's working for the site too seeing as they have 29,000 Instagram followers and the number is rising daily. In the article about the interview series, the social editor for the site, Drake Martinet said that using Instagram for the interview series was "something that would be, we think, a first for the platform and a great experiment in bringing interview content in short bursts to people's pockets." It seems as if the site, which was created last year, really undet