Question: I have read your idea and I would like to understand a little more about it. What need does this idea fill? Is this a need that you have yourself? Who would share this need?
Katie Gardner: The need that this fills is providing young women with informative and relatable articles about personal wellness and being their best selves. It would be like any women's magazine out there, minus the trashy articles. It would be focused on how to make yourself happy, not how to please men or the general public. It'll be focused less on outward appearance and more on who people truly are, and how to make people happy with that. This is a need I have because I would enjoy reading stuff like this. I'm tired of seeing articles titled "50 Ways to Please Your Man" because there are much more important things to write about that can actually be helpful to young women. People who would share this need would be women in college or their young twenties.
Q: At this point you should have some idea of who the average user of your product will be. What is the profile of that person?
KG: This person is a girl who is in in college or in her young twenties. She would be the type of girl who reads magazines such as Cosmo or Glamour, but is looking for more. She may enjoy the articles on sex and beauty, but she wants to learn more about bettering herself. She's looking for inspiration.
Q: Who wants this product that you intend to develop?
KG: Young women who want to develop themselves will want to read this site.
Q: What problem or need are you satisfying for your customers? (Remember, the customers aren't necessarily the people who will be using your product. For example, television audiences aren't customers unless they pay for the product, as in HBO. The customers are advertisers.)
KG: Customers, such as advertisers, will want to use my site to advertise because if their product is intended for young women or even teenagers, and if my site gets a lot of traffic from that demographic, then the customer would want their ad on my site. They would want to advertise in a place that their consumer goes, and my site could be that place.
Q: We all have to live. Where is the money in this product?
KG: The money would come from advertising. If this became a bigger product, then it might be cool to expand into a magazine (which would offer more content) and I could make money from sales and subscriptions. Most money would come from advertising though.
Q: You are a journalist. Where is the journalism in this product?
KG: I would be doing a lot of writing, and although it may not all be news, some of it will be. I would talk to health professionals and interview them and write about what I find. I could find other people to interview as well, potentially even young women so that I could find out what issues matter to them.
Q: We've read that passion is key to success of a new venture. Money alone will not sustain it. So where is the passion in your product?
KG: My passion in this comes from a love of writing mixed with a love of reading women's magazines. I also believe that young women should be given more interesting and inspiring articles to read. The fact that some magazines are only interested in writing about sex (because they think that it's what can make you a more intriguing woman) frustrates me. I'm looking to offer more because it's something that I care about and think is important.
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