The other day I was reading the Boston Globe when I came across an article called "Hang Up a Shingle 21st Century Style." It was about this website called Kickstarter which allows new businesses and start ups to ask for donations in order to help get themselves started. The article I read focused on new restaurants in the Boston area that were using the site to Kickstarter to raise money so they could start their business. The site is for anyone though, not just those in the food industry. Anyone with a creative idea or a business plan can sign up to "start a project." Then people on the site can see your plan and if they like it, then they donate money to you. One of the perks of donating is that whoever donates gets a small benefit from the person whose plan they donated to. In the Boston Globe article, a benefit that one restaurant was doing was that if you donated, then you got your name put on a big mural in the restaurant. Other things I've seen on the site are perks such as a one-time discount if you buy from the company once it's up and running or if it's something like a book or CD then the donator would get a copy before it went on sale.
I think that this site could be great for anyone in our class if they actually wanted to follow through with their project and make it into a real business. I know that most college students don't have a lot of money which is why this site would be so helpful. I actually thought of Corinne first because she said that Etsy was too expensive for her and she didn't want to sell her knitting things on it. A site like Kickstarter could really help though or it could help her so much that she wouldn't even need Etsy. She could just have her own site. Overall I think the site is just a great idea and it seems as if they've had a lot of success come from it.
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