Assets for My Business

After reading through the pieces and reading the word "asset" over and over, I began to wonder what assets my company would have. I wouldn't be selling anything because it's an online publication and would be free for people to read. I guess my writing skills would be an asset because that's what would get me traffic and page views. Good content would also be an asset I guess. One thing that I could have would be intangible assets, like a trademark or a logo. It's hard to think of tangible assets though. Also, would I have fixed assets? I guess my computer would be a fixed asset. Maybe my blogging platform would be a fixed asset as well.

While reading all of the pieces, assets made sense to me, but now as I try to apply it to my own project/company, I'm confused. Also, is advertising an asset? My company would use advertising on the site, but is it an asset? I wish there was a site which applied accounting to journalism. That would be a lot easier to understand.