In Depth Market Research

This list takes a more in depth look at factors to consider when doing market research for Well Now magazine.

1) Age of potential readers

• Well Now will cater to young women in college and in their twenties, making the age range between 18 and 29. According to SHP Magazines, 56% of Cosmopolitan readers are between the ages of 24 and 35. I predict that Well Now can also cater to women in their thirties, although the main focus will be on women in their twenties (as well as late teens).

2) How many women in the US are in this age range

• According to the 2010 census, the US population was more than 308 million with women making up 50.8% (158 million) of this population. For the age range of potential readers (ages 18-34) they made up about 22.6% (35.7 million) of the US population of women.

3) Some of the biggest issues affecting readers

• According to SHP Magazines, the biggest concerns for Cosmo readers are self-improvement and lifestyle (which would be the main focus of Well Now), and money, finance, and careers. Dailymail.co.uk also sited finances and careers as top concerns for women in their twenties.

4) How many online women's magazines charge for content

• Most don't charge at all, but they also don't put same articles on website that they put online. They have different content online. Some stories overlap though. On Vogue's website they use the same stories but they have pay walls for longer, feature stories.

5) Incomes of readers

• According to SHP Magazines, the average Cosmo reader makes between $2,500 - $5,000 a month. According to a website called Family In Equality, women between ages 22 and 30 make an average of $32,000 a year. They gathered this information from usa.ipums.org. The women in college though I will assume (as well as speak from personal experience and observation) that they make much less money.