Market Research

When doing market research for Well Now magazine, there are many factors to consider. Although it will be an online magazine at first, it would eventually become a print magazine as well so I included factors for both. For this post I will list out some things to consider when doing market research and in the next post I will dive deeper into five of these factors.

Elements of Market Research for Well Now:

1. Age of potential readers
2. How many in this age range
3. How many read online magazines
4. Some of the biggest issues facing these readers
5. Geographic region of readers
6. Occupations of potential readers
7. Incomes of readers
8. How many online women's magazines charge for content
9. How much do they charge
10. How much these magazines charge for print subscriptions
11. How many readers have subscriptions